冷电话是销售的一个关键技能。冷电话营销圣典，外贸营销必备，即可学习营销策略，还可以加深对外国人的思路的把握。本书旨在为那些希望提高自己的技能、提高其销售能力的人员提供信息。
英文书名：《Cold Calling Techniques: That Really Work》
Product Description: Follow the advice of Stephan Schiffman-America's #1 Corporate Sales Trainer-and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!), pres you with all of the right tools for turning prospects into meetings, and meetings into big sales. This easy-to-follow guide will help you beat today's cold calling obstacles such as voicemail, caller ID, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success. Pring online resources, the anniversary edition of Cold Calling Techniques packs in plenty of potential leads to help you hunt down more business. Give yourself the edge. Cold Calling Techniques is the one book you need to make your sales opportunities better, pitches stronger, and commissions greater.